Andy Lewis

When?
Wednesday, September 21 2011 at 7:30PM

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Where?

24 Albany Road, Coventry, CV5 6JU

Who?
Andy Lewis

What's the talk about?

The late eighteenth century was a very creative time for inventing new forms of quackery and many became quite wealthy on the back of their invention. Of these creations, it is perhaps only homeopathy that has survived virtually unchanged into the 21st century. The majority of alternative medicines available today have been invented and developed within living memory, despite claims of their origins in antiquity.

What makes an alternative medicine successful? Why should homeopathy survive when the very popular tractors of Perkins have long since been forgotten? Could you have predicted this in 1800? Today, we have a new industry of quack devices protecting us from mobile phones. Should you invest in such enterprises?

In this talk, Andy will look at the factors that make pseudo-medicines thrive and why consumers and practitioners latch onto them. Importantly, we shall explore the implications of these views for regulation and protecting the public from delusional or fraudulent claims.

Andy Lewis developed the web site quackometer.net that explores the pseudo-medical claims of alternative medicine web sites and their impact on society.